Working to provide an eco-friendly alternative to one-off, throwaway fashion, Georgie and Charlie founded Rotaro in 2019, a cult-label fashion rental platform, offering a highly curated edit of luxury clothing and accessories to rent from 4-12 days. Rotaro rentals seek to provide the joy of wearing beautifully crafted fashion, at reasonable prices, as well as avoid excess waste caused by fast-fashion. In addition to this, the company strives to minimise its environmental impact by using biodegradable packaging, a carbon-neutral delivery network, and green methods for cleaning and repair.

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