World of Folklore

World of Folklore

World of Folklore is a label that presents India’s rich craft encapsulated in global contours. We at Folklore interpret international aesthetics using Indian textiles and craftsmanship, taking inspiration from our traditional background, in making a product. That bonds with people, wherever in the world it is placed. The brand was born from the deep belief of its founders, to conserve the finest handcrafting skills available in India. And to promote the “Made in India” products on the global stage. folklore designs' best bridal dresses collection in Toronto – Delhi – New jersey

The strength

The strength of the label lies in the ability to marry traditional Indian sensibilities and aesthetics while keeping the modern context alive. Since its inception the label has worked intensively with prints, embroidery and the ability to promote art forms into prints has been the strongest USP of the label. Which is translating as extremely trendy wear. With the target age group between 20-50 yrs, the label has worked to make multifunctional silhouettes that can give various looks.

The label

The label ‘Folklore’ vision is to be the best Fashion Luxury Brand showcasing craftsmen and art by merging innovative designs with the sustainable technique of clothing to make fashion not just chic, but also Eco-friendly and affordable.

Sana Sapra is a contemporary designer with a passion for creativity, colors, and traditional designs. Growing up in Rajasthan – the land of camels, dunes, and exquisite wildlife her designs showcase. The essence of royalty, be it traditional or contemporary, vivid colors and lively embroidery that reflect charm and culture. Sana’s designs reflect timeless traditions with a dash of boldness and loads of fun with colors that personifies strength in personality.

Folklore designs epitomize Sana’s free-spirited personality and Bohemian traits. Sana’s philosophy is about creativity in fusion wear, blending it very well with the modern world.

With a passion for Fashion, Sana Sapra who is also an Air France Paris Fashion Week Winner and a high-quality designer. Who creates her collection with revere for the woman who has a common love for fashion. Folklore designs fashion experiences that bring out the best in you. It blends your personality with modern, authentic, and unconventional designs laden with global appeal.