A leading fine wine merchant with offices in London and Hong Kong, Bi Wines and Spirits aims to embody the motto 'Wine Selection Simplified', with an unstuffy and innovative approach to selling fine wine for both consumption and investment. Each customer is assigned a personal account manager to look after all their requirements, the wine list is updated on the website every 10 minutes, and Bi keeps customers informed through daily offers, monthly newsletters and a blog.

The Livetrade service and the Bi Wines and Spirits offer real time updates on the most liquidly traded Bordeaux. Bi also offer investment advice, cellar valuations, wine education, long term wine storage and wine tours in Bordeaux, Burgundy and Champagne. Bi won the 2010 'bordeaux Specialist' award at the Intl Wine Challenge.

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