In May 1982, Roger George founded a business dedicated to the importation of British Products, at the time mainly foodstuffs, with a view to serving the large expatriate community in the Brussels area as well as bringing a little part of the U.K. to Belgium.
The business is situated just outside Brussels in the village of Everberg (Nr Kortenberg), being in an old “Melkerie” (Dairy) which has been renovated and over the years added to. The George family, this being a real family business, in both Belgium and the U.K. , have maintained and improved upon the old rustic look of the site. From the outside you would not know that there are three floors of British department store within.
“My overall concept” says Roger George, “is to provide the expats as well as the whole international community here in Belgium with the very best of British products”.
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