Auerbach & Steele are premium independent opticians situated on the King’s Road in Chelsea.
Founded in 1996, we are renowned for our unparalleled customer service, innovative use of technology, clinical excellence and a design led range of optical frames and sunglasses.
We like to think of ourselves as no ordinary opticians. We are proudly independent. Our clinical excellence is second to none. We stock frames we love. We employ and train and reward a team that loves working here. We give our customers the time they need to make unhurried decisions. We have built longstanding relationships with them and they value our very personal approach and the continuity of care they receive. In fact, their word of mouth recommendations mean we do little to advertise our products and our services. High praise indeed.
Our frames are sourced from around the globe. We still get enormously excited travelling to Europe, America and the Far East to seek out unusual, colourful and striking frames. We buy from makers who only design spectacle and sun spectacle frames. We do not sell mass produced frames that simply have a famous fashion logo stuck on them. From the uber cool, to the sleek and sophisticated, our frames are all of the highest quality, all made in materials that last, keep their colour and can be adjusted to fit perfectly and comfortably.
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