Local internet marketing service providing:
- Website development and SEO
- Marketing Automation
- Client Review Management
Attract the right customers to your business.
Our Simple Marketing saves time and increases profit.
- Is your marketing not working?
- Are sales leads difficult to convert?
- Is it difficult to make a profit?
Schedule a :15 min consult
Our simple marketing solution:
- Increases the clarity of your marketing.
- Improves your productivity, saving time.
- Increases the profitability of your work.
How it works, by working with you, our team will:
- Discover your unique selling proposition.
- Create your brand message.
- Build and streamline your marketing.
What is simple marketing?
We found many HOME SERVICES approach to marketing is as follows:
- Offering as many different products & services as possible.
- Attempting to attract as many different types of customers as possible.
Many tell us they do this to appeal to as many "would be" buyers as possible, thinking they are expanding their opportunities to make more sales. This is NOT a marketing strategy, resulting in:
- The appearance of being "all things to all people".
- The appearance of being "just like everybody else".
- The consumer concluding their only option to get a good deal is to focus on lowest price.
Today's consumer has many things vying for their attention, they simply cannot focus on too many things at once. When too many things flood their attention, they get confused. Not sure what to focus on, they avoid making a decision. This takes form in the following ways:
- If on a website, they bounce from that site and most likely never return.
- If reading an ad, they move on to the next thing vying for their attention.
- If reading an e-mail, they delete it and or worse unsubscribe from it all together.
- Businesses with these marketing strategies are forced to spent more time, energy and resources to keep on communicating, in efforts to get more tries at attracting the same customer.
Here is where we are different...
We know you are the kind of people who want to be successful business owners, we worked in the home services industry for over 20 years, servicing and selling home and facility services. We know you need marketing that works. The problem is you are attracting unqualified customers, tire kickers, low price shoppers etc. These customers will not provide the profit margins needed to build a successful business. This doesn't need to be the case. We understand this happens often to many business owners. Many times this leads to the business failing. We believe if unqualified customers, (those who can't appreciate good quality workmanship) choose to remain "UNQUALIFIED", let your competitors have them!
That's why we provide SIMPLE marketing. Here's how it works:
- First we'll work with you to discover your unique selling proposition (USP). Your USP:
- Is what sets you apart from your competition.
- Allows you to market your business as different and let's face it, BETTER!
- Give you the ability to maintain your pricing, because the customer can't get what you offer from others, giving you a fair and reasonable opportunity to maintain profit.
- Next we'll create your unique brand message.
- The customers you will start working with will be more targeted, qualified and focused. Typically with similar purchasing characteristics, values and expectations. More frequency with similar customers becomes easier to understand and easier to close.
- Employees performing similar work over time, get more proficient, build routines and this makes the training of new hires easier. Scheduling, cost estimating etc. becomes easier with consistency.
- Leadership gets more streamlined as the team learns the process reducing duplication of effort and mistakes throughout the team. This reduces questions, duplication of effort Making management easier, less labor intensive and less stressful.
- Build or revise your advertising and marketing.
- Consistent advertising and marketing messaging makes ad placement easier since its the same message and simply run consistently. This is how it cuts through the noise, as customers see a message over and over, they begin to recall it as well as who is saying it. You become known for your market message, this makes your advertising and marketing an INVESTMENT, not just something that is forgotten when messaging changes often.