The Hive is an Entertainment Consultancy and Artist Booking Management company based in The UAE that caters for the GCC market.

The Hive is the brainchild of Gonzalo Vergara, a Marketing, Entertainment and Event Management specialist with 20 years in the industry and 10 years in the GCC.
After leading teams as Director at three of the most successful entertainment agencies in the Middle East, Gonzalo realized it was the perfect time to take all the wealth of experience he has been accumulating over the years, together with his vast knowledge of the GCC events market and create The Hive in order to provide an ‘alternative’, more empathetic and dynamic consultancy style of service.

The Hive is not an agency; it is more an ‘extension’ to marketing departments, events departments, event planners, wedding planners and event & activation agencies, working with them side by side to make sure the consultancy provided meets a 100% the requirements and expectations of the clients, not only from a financial side, but from a strategic and creative point of view as well.

Artistically we represent only the most respected, professional and talented locally based performers. We also have a huge network of A-class performers located worldwide.  As we understand that artists have worked incredibly hard to arrive to the position and respect they currently hold, The Hive works on a trust basis relationship with them (and with our clients) and therefore artists names are fully disclosed to our clients so they can also do their own research on the talent we are offering or that they are interested in.

As an organization we believe in collaboration, respect, honesty, passion and quality and we work hard to understand our client’s needs and to connect them with the most outstanding artists available, which can deliver in return performances that surpass their expectations.
The Hive lives and breathes performing arts; and this attitude it is reflected in everything we do and exudes in every consultancy, proposal and every entertainment experience we provide.

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