Luv Bridal & Formal Melbourne has been creating that unforgettable experience for you is what drives us. You’re what we do… You’re who we are… You’re the star of our show. When you visit one of our nine showrooms, you can expect to be embraced with 40 years of bridal experience. We house bridal gowns by the best designers the world has to offer, catering for lovers of timelessly elegant designs to embracers of modern cutting-edge fashion. Our Bridal Stylists are chosen for their experience, knowledge and most of all, their ability to give you a bridal gown shopping experience that will become a cherished memory.