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FieldAssist is a SaaS-based technology platform transforming route-to-market capabilities of 550+ CPG brands in 10+ countries across Asia and Africa. From distributors to retailers, salesmen to leaders, all stakeholders are connected digitally through an integrated platform that simplifies how sales are planned, processed, and predicted, and distribution is discovered, developed, and deployed. Every day 100,000+ users reach 7.5 million outlets using FieldAssist technology - built for all.

Emerging markets are large and complex with thousands of distributors, millions of retailers, and billions of potential transactions. To manage this vast network while also controlling the downstream supply chain, promotions, improving productivity, and getting accurate, reliable data on secondary sales, a smart yet simple technology is required. 

FieldAssist has innovated a comprehensive suite of solutions that includes Sales Force Automation (SFA) for general trade, ModMart - SFA for modern trade, Distributor Management System (DMS) for both urban and rural distributors, a deep analytics platform for top management, and many tools that transform the route-to-market capabilities of consumer brands.


1. Sales Force Automation [General Trade] 

FieldAssist Mobile enterprise application helps unlock higher sales productivity with the power of real-time sales data. It helps improve relationships with retailers with in-built modules like intuitive order booking, 40+ types of schemes, and intelligent product recommendations among others. It builds accountability with gamification; and creates a committed sales team with faster expense settlements. 

2. FA Distributor Management System

FA DMS helps CPG brands convert the full circle of supply against demand. They get smart modules like inventory management, claims management, on-ground schemes, and execution, unified demand capture and execution, and pre-defined tax compliances including government-mandated E-invoices. The DMS comes with a mobile-based affordable rural DMS with easy accessibility in no-network areas.

3. FieldAssist Analytics 

With FieldAssist Analytics (mobile) and Dashboard (web) managers execute on-ground strategies with ease and get instant insights on their team’s performance based on 40+ pre-defined KPIs every day. They have the Drill-Down view of user-level performance, smart alerts on-the-go and a higher ability to increase the width of the distribution. 

4. ModMart [Automation for Modern Trade]

FA ModMart helps consumer brands ace the Four Pillars of Merchandising. Monitor regular availability of key products/categories on every shelf. Run Display Audit campaigns to ensure that products are placed on the right shelf, at the right eye level. Using AI/ML-based image recognition technology, brands can easily ensure visibility and track the impact of planogram adherence, and monitor competition. 

We partner with CPG brands and offer hand-holding in the true sense by providing them with not only technological expertise but also industrial expertise, and innovating for them to help achieve their ambitions. By building and bringing to them a one-stop solution, we are helping consumer brands transform their route-to-market capabilities and unleash next-gen growth.

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