Scent marketing has become an excellent way to appeal to consumer’s do something that stands out from all of the rest. Scent has the ability to connect at a personal and emotional level unlike any other of the five senses. To appeal to a mass market, the concept of scent marketing is very simple. Its purpose is to appeal to a wider audience by connecting to the consumers and drawing them into your business and keeping them there longer. Most companies only think that people are just seeing and touching, but they do so much more than that. A smell will last much longer in their minds than a touch or something they have seen. Scent marketing has the ability to appeal to everyone, and here is why.